About us
Galactic, breathtakingly sweet, cool, spectacular, creative, soft, sparkling, original, colorful, diverse, excellent - that's what our products taste like and that's who we are.
FAMILY BUSINESS SINCE 1929
BETWEEN YOU AND ME, WE'RE A REALLY CUTE BUNCH.
We could now start from the beginning in a very classic way, and there really is a lot to tell, because with four generations and over 80 years of company history, there is a lot going on.We are in the midst of change and all eyes are on our future. In the fourth generation, Philip Hitschler-Becker has taken over the keys to the confectionery cupboard and is actively supported by the entire family. The future will be even more innovative and lively. In addition, we are colorful, cheerful and diverse, as always, exactly like a pack of Hitschies. With us, only quality and good taste go into the bag, whether it's Sour Dragon Tongues, brizzl UFOs or Bubble Gum Hitschies. And true to our claim "Nasch dein Ding." our products are as unique, individual and diverse as you are.
With all progress, what remains unchanged is passion, tradition, experience, combined with the constant joy of developing sweet and sour innovations that put a smile on your face and sweeten your life.
So open the package and welcome to the world of hitschies.
THE FAMILY
Family plays a special role for us at hitschler. Thus, in addition to Philip Hitschler-Becker, his fourth-generation siblings Julia and Nicolas and their third-generation mother Gabriele Hitschler-Becker are also regular visitors to our hitschler campus.
With our two family dogs Emma and Lotta, the long-term planning and objectives of the family business are discussed in meeting rooms as well as at joint lunches or dinners, on walks or on family vacations. With us, family business is not only written on it, but is also inside it.
FUN FACTS
It is not only a pleasure to eat our sweet products, it is also great fun to make them.
Here come the craziest and funniest facts about us.
Here come the craziest and funniest facts about us.
The most said word in our office is "megaaa".
In one bag of cords includes about 13.75 meters of cords.
The amount of Hitschies that we produce each year could cover over 55 football fields.
Our two Feelgood managers, Lotta and Emma, enjoy about 156 cans of dog food a year.
We drink about 450 liters of coffee a month - the equivalent of about 2,250 cups of coffee.
We start about 1000 Instagram stories a year with our "Hey Friends!".
