Whether large, whether small, all loved and love his sweets.
And so he produces happy and delicious for over 80 years.
2021 - hitschies. Nasch dein Ding.
Walter Hitschler, follows in his grandfather's footsteps. Having grown up with the brand and its products since early childhood, he is now continuing the tradition of the Cologne-based family business. With the arrival of the fourth Hitschler generation, the family's enthusiasm for sweets lives on.
brand faster and easier for all consumers to find on the shelf, the blue hitschler wave can now be found on all articles.
2000s - New products & natural ingredients
At the same time, the Hitschies product range continues to expand successfully and our favorite product, the Hitschies, gain even more fans.
In the 1980s, our Brause Flummis (today: brizzl UFOs) - colorful wafers with a fruity sherbet filling - were another great success.
Only two years later, one of the most famous classics to this day is born: our Softi chewy candy strips. Especially in the Rhineland, it becomes known and popular through the carnival.
In the mid-1970s, hitschler introduces another specialty that was completely unknown in Germany until then: sweet bacon. Light, airy, with a fine creamy vanilla flavor. In no time at all, hitschler Speck is delighting sweet lovers big and small all over the country.
From this point on, the company is consistently expanded and developed. The decisive step into the future of the company is the acquisition and subsequent expansion of the "1st German Chewing Gum Factory" in the mid-1950s. From this point on, hitschler International is not only a distribution company but also a manufacturing company.