Once upon a time there was a candy maker who invented the sweetest and sourest treats.
Whether large, whether small, all loved and love his sweets.
And so he produces happy and delicious for over 80 years.

2021 - hitschies. Nasch dein Ding.

April 2021 will see the brand relaunch: with our new hitschies brand and our brand claim "Nasch dein Ding." we continue to uphold tradition and innovation. At the same time, we focus on our brand values of uniqueness, individuality and diversity, which determine our actions.
2017 - Philip Hitschler-Becker
In November 2017, Philip Hitschler-Becker, grandson of
Walter Hitschler, follows in his grandfather's footsteps. Having grown up with the brand and its products since early childhood, he is now continuing the tradition of the Cologne-based family business. With the arrival of the fourth Hitschler generation, the family's enthusiasm for sweets lives on.
2010er - Walter Hitschler
Since 2008, developed at the behest of Walter Hitschler, in 2010 all our products shine in a new design. To make the brand hitschler
brand faster and easier for all consumers to find on the shelf, the blue hitschler wave can now be found on all articles.

2000s - New products & natural ingredients

In the new millennium, one of our focal points is again the development of new products as well as the continuous enhancement of our existing product range. Our new, multi-assortment mix of fruit candies, chewy candy and bubble gum is a great success with young and old explorers alike. Under the name Kinder Schatzkiste (Children's Treasure Chest), this fruity-sweet children's mix enriches the markets. Another new development, our four-color party strings with coloring fruit and plant extracts in sweet and sour, are enthusiastically received by our string fans and find their permanent place on the candy shelf and on the shopping list.
1990s - Chewing Gum Made in Germany
In the 1990s, we launch Jetties on the German market: our chewing gum, developed and produced exclusively in Germany, is sugar-free and tooth-care friendly. In various forms, but especially as push-through blisters, they become a great success and are still a household name to many today.
At the same time, the Hitschies product range continues to expand successfully and our favorite product, the Hitschies, gain even more fans.
1980s - The invention of the Hitschies
In the 1980s, innovations continue to expand the product range, as we invent the Hitschies! Soft, fruity chewy candy lozenges with a crunchy shell in the still unique stick shape. So that the speciality, initially popular under the name Fruchtige Häppchen, could also be pronounced worldwide, we soon renamed it Hitschies. Since then, the Hitschies, produced exclusively by hitschler, have delighted all generations around the globe with their crunchy shell and are among our best-known and most successful products.
In the 1980s, our Brause Flummis (today: brizzl UFOs) - colorful wafers with a fruity sherbet filling - were another great success.
1970s - A decade full of innovations
At the beginning of the decade, hitschler comes onto the market with an absolutely new fruit gum sensation: hitschler's fruit gum strings! The strings for snacking are a huge success and are still part of the fixed assortment today.

Only two years later, one of the most famous classics to this day is born: our Softi chewy candy strips. Especially in the Rhineland, it becomes known and popular through the carnival.

In the mid-1970s, hitschler introduces another specialty that was completely unknown in Germany until then: sweet bacon. Light, airy, with a fine creamy vanilla flavor. In no time at all, hitschler Speck is delighting sweet lovers big and small all over the country.
1960s - A decade of expansion
Word quickly spreads that hitschler's sweets are not only of high quality, but also taste particularly good. So it is not surprising that the products quickly hit the shelves in other European countries: Driven by Walter Hitschler's entrepreneurial vision, the company ventures into completely new markets, and from the 1960s onward, hitschler products are even snacked on in Saudi Arabia.
1950s - The hitschler International GmbH
After the death of Ferdinand Hitschler, Walter Hitschler arranges for the company to be renamed hitschler International. Following his passion, the focus of the new company is now the trade and distribution of sweets at home and abroad.

From this point on, the company is consistently expanded and developed. The decisive step into the future of the company is the acquisition and subsequent expansion of the "1st German Chewing Gum Factory" in the mid-1950s. From this point on, hitschler International is not only a distribution company but also a manufacturing company.
1940er - Ferdinand Hitschler & Son
In his early 20s, Walter Hitschler joins his father's company. From 1946, the company was known as "Ferdinand Hitschler & Sohn". The entry of Walter Hitschler, who has always had a great passion for sweets, marks the beginning of the consistent expansion of the sweet range: chewing gum and other sweets are now part of the company's permanent assortment.
1920s - The roots of the hitschler company
Ferdinand Hitschler, Walter Hitschler's father, began trading in tobacco and cachous - small, delicious licorice candies - originally a specialty from France, in the late 1920s. In the mid-1930s, he then founded the Cologne-based trading company "Hitschler's Cachou" - the cornerstone of today's company. What hardly anyone knows: Walter Hitschler's former parental home, in Ölbergstraße in Cologne, was our company headquarters until we moved to Aachener Str. in 2014.